Portfolio

Build a Website Around Your Work

A portfolio website puts your creative work at the center. Explore Squarespace portfolio websites, starting with what you want your visitors to see.

Choose Your Focus

Five colorful anemone flowers on a white background

pink roses and white babys breath flowers — Illustrative Portfolio Composition

Audience Focus

Who is your portfolio for?

Start with the people viewing your work. Decide what you want them to understand before choosing how to present it.

a photo book with four photos of people laying down

Creative-service marketing leaders

Consider the people assessing your creative work. Give them a clear sense of what you do and which projects are relevant to their needs.

Ask yourself

What should a prospective client understand about your work?

Professional-service businesses

Think about visitors getting to know your business. Use your work as a starting point for introducing the services they are considering.

Ask yourself

What should a visitor understand about the services you offer?

Presentation Criteria

Give your work a clear point of view.

Before choosing how to present your portfolio, decide what belongs in it—and what you want someone to take away.

Lead work

Which work should lead?

Choose the projects that best represent the work you want visitors to notice. Consider whether one defining project or a varied selection gives the clearest introduction, and what each piece adds to the overall story.

Project context

What does each project need to explain?

Decide what someone needs beyond the finished image: the original brief, your role, or the thinking behind a creative choice. Keep the context specific to the project, so visitors can understand both the work and your contribution.

Visitor direction

What should visitors understand next?

Think about what follows the first impression. Should visitors explore a related project, learn about your approach, or understand the services you offer? Give the selection a clear purpose before deciding how to present it.

A black linen tester magnifying glass on a CMYK color calibration test chart

From portfolio to website

Put your presentation plans into perspective.

Website building and portfolio websites are part of the Squarespace offering. Start with the work you want to present, then check the website builder against your needs.

Explore the Website Builder page to connect your portfolio direction with the platform. Related business functions are covered separately on the Features page.

Check Website Features

Portfolio questions

Ready to put your portfolio plans into practice?

Take the next step toward firsthand evaluation. Trial access will be available here once the link is provided.